Short Stay Guest Management Blog

Massive Revenue Increase for London Holiday Lets

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Holiday Let Revenues Rise by 93.25% in Less than a Year

Airbnb is more popular than ever before. 

Bouncing back pretty strongly following the pandemic; their second-quarter revenue almost quadrupled to $1.3 billion from $335 million, which is a 299% increase year over year.

Gross booking value climbed to $13.4 billion, blowing past analysts’ expectations of $11.56 billion.

That’s a 320% increase year over year and a 37% improvement over the second quarter of 2019.

Nights and experiences booked rose 197% year over year to 83.1 million, though they were down 1% from the same period in 2019. Data source.

But what has this meant for holiday let and property owners?

From the table below, we can see that since January this year, homeowner’s revenue has jumped by an impressive 93.25%.

Some impressive stats:

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The five best areas in London for Airbnb:

  1. Camden

  • Average Daily Rate: £153
  • Occupancy Rate: 77%
  • Revenue: £2,558

Best precise locations: Hampstead Heath, Kentish Town Road, Camden Town, St Pancras, Goodge Street, Shorts Garden and Clerkenwell Road.

  1. City of London

  • Average Daily Rate: £159
  • Occupancy Rate: 75%
  • Revenue: £2,884

Often 0.7% of all properties are booked in London. Popular locations that perform the best are Fleet Street, Chancery Lane, St Paul’s Cathedral, Fenchurch Street and Spitalfields.

  1. Wandsworth

  • Average Daily Rate: £130
  • Occupancy Rate: 76%
  • Revenue: £1,946

In 2018, Wandsworth was 4% of the overall booked properties in London. The highest performing areas include Battersea Power Station, Nine Elms Lane, Clapham Junction, Wandsworth High Street and Northcote Road.

  1. Westminster

  • Average Daily Rate: £170
  • Occupancy Rate: 73%
  • Revenue: £2,755

Again in 2018, Westminster made up 14% of all properties booked in London. Best performing areas include Warwick and Ecclestone Squares, Vauxhall Bridge, Brompton Road, Soho, Edgware Road and Hyde Park.

  1. Kensington and Chelsea

  • Average Daily Rate: £165
  • Occupancy Rate: 70%
  • Revenue: £2,652

Around 8% of all London bookings, best locations within Chelsea and Kensington include Portobello Road, Pembridge Gardens, Cromwell Road, Sloane Avenue and Kensington Olympia.

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What features can add value to your let?

Earn, earn and earn!

Is your property frequently empty? Do you have a second home that you would like to earn money from? Sign up for our Airbnb Management Service in London now.

We make renting your home easy! With the ability to earn thousands every month, we can help you make the most out of your property without you ever having to lift a finger.

Airbnb Property Management in London offers:

  • Bookings, guest communication and availability management
  • Deposits, insurance and paperwork
  • Check-in and check-out
  • 24/7 monitoring and assistance
  • Guest screening and vetting
  • Airbnb Listing Optimisation
  • Marketing for your properties across various platforms
  • Property management, repairs, replenishments and cleaning

Explore our services or get in touch here.