Facts And Figures About Airbnbs In London

What About The London Competition?

One question new clients always ask us is about the competition in their local market. Who and what type of properties am I competing against? What are they offering, and how can I entice more bookings? Another is the price. How much can I charge? What is the going rate?

Great location for Lewes. Lovely for a few days.

Richard
2/17/2023

Experts in the market

We know the answers to these questions as we have years of experience co-hosting with clients with short-let properties across the capital.

However, one advantage we have over the competition is data. One website that we subscribe to is http://insideairbnb.com.

This website regularly updates its data on Airbnb listings. Their data is constantly updated and presents an accurate, unprecedented picture of what is happening in London rent-wise for short-let properties advertised on their platform.

We have taken their most recent data dump and analysed the figures to give you accurate numbers on several criteria you may find interesting. Data: June 2022

    
 
 
       Posted on Google  
   
   Mark Feerick 
 13. February, 2026.
 
 
 Trustindex verifies that the original source of the review is Google. I genuinely couldn’t recommend HelloGuest more highly. From start to finish they were professional, organised and incredibly responsive. The team consistently replied within minutes whenever I had a question, and nothing ever felt too much trouble. That level of attentiveness makes a huge difference when you’re managing a property. Veronica in particular was exceptional. Calm, clear, and completely on top of everything. It was obvious she genuinely cares about both owners and guests, and she always handled situations efficiently and thoughtfully. The operational side was seamless – listings were managed properly, communication with guests was smooth, pricing and availability were handled intelligently, and the reporting was transparent and easy to understand. I always felt fully informed and supported. If you’re looking for a management company that is responsive, professional and genuinely proactive, HelloGuest are exactly that. Thank you Veronica (owner) and the whole team – it’s been a pleasure working with you.
  
 
      Posted on Google  
   
   Richard Howells 
 6. October, 2025.
 
 
 Trustindex verifies that the original source of the review is Google. Great place to stay. Has everything you need and tucked away nicely so it’s private and quiet. Much better than booking a hotel. We will definitely use again.
  
 
      Posted on Google  
   
   Marl Een 
 28. June, 2025.
 
 
 Trustindex verifies that the original source of the review is Google. Lovely place to stay, clean, charming and well decorated, perfect for a short holiday by the seaside!
  
 
      Posted on Google  
   
   Mark More O'Ferrall 
 2. June, 2025.
 
 
 Trustindex verifies that the original source of the review is Google. I have been using this outstanding agency since April 2022. First class. They have zero staff turnover which says everything. Best of the 3 short let agencies I have used by such a distance it is simply embarrassing. They won an award last year as the best AIRBNB agency in Northern Europe. I was not in the least bit surprised. They keep my stunning property spotless.

The Properties

There are currently 66,153 listings for London (06/22)
38,349 are for the entire property
96.7% are short-term rentals
There are 20,712 listings described as apartments
The largest number of bedrooms in a property is 22

Descriptive Words

9.25% of listings use the word modern
2.9% describe their room of property as ‘bright’
2.1% use the word ‘cosy’ (small!)
7215 descriptions have spelling errors (10.5%)
1% of listings mention ‘Waitrose’

Prices

The average charge for a room in London is £159.00 per night (£133.00)
If you rented every room in London for a night on Airbnb, it would cost you £10,544,507
The highest price for a room or property is £5,485.00 per night, and the lowest is £36.

London Areas

Lambeth was the fastest growing area for London’s Airbnb guests, followed by Croydon, Millbank, Camberwell, and Hounslow
Soho 15 listings per 100 properties in the area
448 properties listings are in Acton and 501 in Wimbledon
161 in Balham, 731 in Barnet and 831 in Marylebone
See a list of all London Listings on Airbnb here.

Do It Better - Book A Free Earnings Assessment

Other Airbnb management services in the capital and beyond usually take a commission fee between 13-20%. HelloGuest only charges 12%. Is now a good time to switch?