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The Best Holiday Let Investments You Should Probably Make

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Picture of Toby France
Toby France
Short-let expert, Toby has managed thousands of holiday lets in London and across the UK and has boosted their profitability on booking platforms like Airbnb and Booking.com. Co-founder of HelloGuest, Toby has more than a decade's worth of experience in the industry.

Cities or Coast: Holiday Rental Yields in the UK

Want to take advantage of the current demand in the short-let market? Want to know where to invest in the UK for a holiday let and make money all year round?

HelloGuest, a short-let management company based in London, has all the juicy information you need to know. As we operate around the UK, we know the right destinations to invest in and which areas are getting increasingly popular daily.

For example, if you’re looking for a short-let property that guarantees a steady monthly income, seaside towns might not be the best choice as they don’t draw in staycationers in the winter. Here’s what the data tells us…

The Best Places to Buy a Holiday Home in the UK

From quintessential English villages in the rolling countryside to cosmopolitan cities and golden sandy beaches, deciding where to buy a holiday home is tricky. Put aside your personal preference and choose a destination based on the high volume of bookings and interest; then, as a result, you can expect a good financial return.

airbnb management in bath

Bath

  • Average property price: £608,385 in 2023
  • Average occupancy rate: 67%
  • Average daily rate: £146.38
  • Peak earnings: £2,581.49
  • Average monthly income: £2,145.54
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £27,892.02 – £33,559.37
  • Rental quarterly growth: 5%
  • Rental activity (1-90 days): 54% booked
  • Average nights booked: 2 nights

See case study.

airbnb management company brighton image

Brighton

  • Average property price: £531,811 in 2023
  • Average occupancy rate: 65%
  • Average daily rate: £155.92
  • Peak earnings: £2,976.87
  • Average monthly income: £2,056.45
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £26,733.85 – £38,699.31
  • Rental quarterly growth: 0%
  • Rental activity (1-90 days): 60% booked
  • Average nights booked: 2 nights

See case study.

edinburgh city

Edinburgh

  • Average property price: £340,576 in 2023
  • Average occupancy rate: 83%
  • Average daily rate: £151.95
  • Peak earnings: £3,936.28
  • Average monthly income: £2,705.60
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £35,172.80 – £51,171.64
  • Rental quarterly growth: -2%
  • Rental activity (1-90 days): 60% booked
  • Average nights booked: 2 nights

See case study.

Manchester

  • Average property price: £304,104 in 2023
  • Average occupancy rate: 57%
  • Average daily rate: £128.08
  • Peak earnings: £1,776.42
  • Average monthly income: £1,505.14
  • Most-booked property sizes: 2 bedrooms
  • Total revenue per year: £319,566.82 – £23,093.46
  • Rental quarterly growth: 11%
  • Rental activity (1-90 days): 69% booked
  • Average nights booked: 1 night

Liverpool

  • Average property price: £219,029 in 2023
  • Average occupancy rate: 48%
  • Average daily rate: £135.24
  • Peak earnings: £1,863.93
  • Average monthly income: £1,583.10
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £20,580.30 – £24,231.09
  • Rental quarterly growth: 20%
  • Rental activity (1-90 days): 70% booked
  • Average nights booked: 1-2 nights

airbnb manage image london

London 

  • Average property price: £569,249 (flats), £855.023 (house) in 2023
  • Average occupancy rate: 76%
  • Average daily rate: £183.77
  • Peak earnings: £2,805.83
  • Average monthly income: £2,429.55
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £31,584.15 – £36,475.79
  • Rental quarterly growth: 13%
  • Rental activity (1-90 days): 74% booked
  • Average nights booked: 1-3 nights

See case study.

Yorkshire image

Yorkshire

  • Average property price: £241,456 in 2023
  • Average occupancy rate: 68%
  • Average daily rate: £135.24
  • Peak earnings: £2,640.36
  • Average monthly income: £2,198.84
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £28,584.92 – £34,324.68
  • Rental quarterly growth: 1%
  • Rental activity (1-90 days): 42% booked
  • Average nights booked: 1-2 nights

airbnb cornwall photo

Cornwall

  • Average property price: £365,406 in 2023
  • Average occupancy rate: 68%
  • Average daily rate: £133.65
  • Peak earnings: £2,985.62
  • Average monthly income: £1,936.32
  • Most-booked property sizes: 1-2 bedrooms
  • Total revenue per year: £254,172.16 – £38,813.06
  • Rental quarterly growth: -4%
  • Rental activity (1-90 days): 53% booked
  • Average nights booked: 3 nights

cotswold photo

The Cotswolds 

  • Average property price: £414,667 in 2023
  • Average occupancy rate: 67%
  • Average daily rate: £151.15
  • Peak earnings: £2,869.48
  • Average monthly income: £2,300.67
  • Most-booked property sizes: 1-3 bedrooms
  • Total revenue per year: £29,908.71 – £37,303.24
  • Rental quarterly growth: 8%
  • Rental activity (1-90 days): 46% booked
  • Average nights booked: 2 nights

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The Basics – What You Need to Know

  • Research suggests that the demand for domestic holidays is stronger than ever and continues to surge post-pandemic.
  • Most high-performing holiday lets are booked up for 40 weeks of the year.
  • Investors are turning to holiday lets as lucrative, safe places for their money.
  • During peak season, holiday lets can earn investors as much in a week as they could earn from buy-to-let. Whilst buy-to-let investors would aim for a yield of around 6% annually, holiday-let landlords deliver an 8% return annually.

Any downsides? With holiday lets, it requires a host and management. Utility bills need to be paid, bookings must be managed, and guests must be checked in. Let alone organising cleans between stays. That’s where a holiday let management company like HelloGuests comes in. For commission as low as 12%, we’ll take care of the good, the bad and the ugly and work to ensure you maximise bookings.

Getting started with Airbnb.

Holiday Let ROI

The financial return on your holiday rental will depend on a few factors, such as the amount you invest in the property, its features, locations, pricing strategy and market demand.

Should You Invest?

If you’re fortunate enough to be in the position to purchase a second home, you’ll be making a great investment choice that will help you capitalise on the staycation boom. Renting out your home as a holiday means that you can still make your money back and let guests enjoy it for you when you can’t enjoy it yourself.

Get a holiday let rental evaluation now.

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