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National average prices for Airbnb

Picture of Toby France
Toby France
Short-let expert, Toby has managed thousands of holiday lets in London and across the UK and has boosted their profitability on booking platforms like Airbnb and Booking.com. Co-founder of HelloGuest, Toby has more than a decade's worth of experience in the industry.

Average Earnings for Homes Across The UK on Airbnb in 2023

Good news for holiday homeowners! Take a look at the top nine cities and locations in the UK, which data tells us are the highest-earning locations for Airbnb stays in 2023.

Summary – The Winners

  • Highest for occupancy rates: Cornwall
  • Highest revenue: Edinburgh
  • Highest daily rates: London
  • Biggest growth: Liverpool
  • Biggest demand: London

image of airbnb rental london

1. London – Very High Demand

56,389 active rentals

  • Occupancy rate: 77% (peak October 87%)
  • Average daily rates: £184.84
  • Average monthly revenue: £2,448.78
  • Peak average monthly earnings: £3,001.73
  • Popular property type: 44% 1 bed / 33% 2 bed
  • Rental growth: 12% quarterly growth
  • Rental activity: 74% booked
  • Cancellation policies: Usually strict

Thinking of short-letting your property via Airbnb? The most popular locations in London include Kensington, Whitechapel, Hackney, Paddington, Wandsworth, Islington, Mayfair, Bloomsbury, Southwark and Camden.

south london airbnb home
London property managed by HelloGuest

Case studies

picture of manchester

2. Manchester – High Demand

5,823 active rentals

  • Occupancy rate: 55% (peak October 71%)
  • Average daily rates: £127.97
  • Average monthly revenue: £1,500.87
  • Peak average monthly earnings: £1,737.85
  • Popular property type: 40% 2 bed / 30% 1 bed
  • Rental growth: 15% quarterly growth
  • Rental activity: 68% booked
  • Cancellation policies: Usually strict

Popular short-let locations in Manchester include Manchester East and the City Centre, Salford, Trafford, Stockport, Bolton and Oldham.

Case studies

image of liverpool

3. Liverpool – Moderate Demand

4,880 active rentals

  • Occupancy rate: 47% (peak April 56%)
  • Average daily rates: £133.50
  • Average monthly revenue: £1,500.87
  • Peak average monthly earnings: £1,816.84
  • Popular property type: 38% 2 bed / 29% 1 bed
  • Rental growth: 23% quarterly growth
  • Rental activity: 71% booked
  • Cancellation policies: Usually strict

Popular locations for a holiday home in Liverpool include Sefton, Warrington, Knowsley, West Lancashire, Cheshire East and St Helens.

Case studies

Cardiff at Night

4. Cardiff – Moderate Demand

5,162 active rentals

  • Occupancy rate: 59% (peak August 78%)
  • Average daily rates: £127.97
  • Average monthly revenue: £1,658.85
  • Peak average monthly earnings: £2,132.81
  • Popular property type: 33% 2 bed / 32% 1 bed / 19% 3 bed
  • Rental growth: 6% quarterly growth
  • Rental activity: 58% booked
  • Cancellation policies: Usually strict

Popular Airbnb locations in Cardiff and nearby areas include Vale of Glamorgan, Monmouthshire, Newport, Bridgend and Pontypridd.

edinburgh city

5. Edinburgh – High Demand

7,547 active rentals

  • Occupancy rate: 84% (peak June 93%)
  • Average daily rates: £153.25
  • Average monthly revenue: £2,764.75
  • Peak average monthly earnings: £3,870.66
  • Popular property type: 39% 2 bed / 35% 1 bed
  • Rental growth: 11% quarterly growth
  • Rental activity: 50% booked
  • Cancellation policies: Usually strict

Most booked areas with the highest rentals in Edinburgh and nearby include Leith, New Town, Wester Hailes/Balerno, Newington, Stockbridge, Old Tow, Marchmont, Morningside, Craigmillar, Portobello and North Berwick.

airbnb bedroom image in edinburgh
Property managed by HelloGuest in Edinburgh

Case studies

brighton holiday let

6. Brighton – High Demand

4,747 active rentals

  • Occupancy rate: 64% (peak July 83%)
  • Average daily rates: £154.83
  • Average monthly revenue: £2,053.82
  • Peak average monthly earnings: £2,922.74
  • Popular property type: 40% 1 bed / 29% 2 bed
  • Rental growth: 16% quarterly growth
  • Rental activity: 61% booked
  • Cancellation policies: Usually strict or moderate

The best areas to run in an Airbnb in Brighton include Brighton Centre, Brighton East, Hove, Worthing, Shoreham-by-Sea, Littlehampton and Bognor Regis.

image of glasgow

7. Glasgow – High Demand

3,662 active rentals
  • Occupancy rate: 68% (peak August 82%)
  • Average daily rates: £122.44
  • Average monthly revenue: £1,658.85
  • Peak average monthly earnings: £2,053.82
  • Popular property type: 44% 2 bed / 35% 1 bed
  • Rental growth: 6% quarterly growth
  • Rental activity: 67% booked
  • Cancellation policies: Usually strict or moderate

Glasgow City Centre, Renfrewshire, North Lanarkshire or East and West Dunbartonshire are shown to be the most popular areas for holiday homes.

airbnb management in bath

8. Bristol & Bath – Very High Demand

4,354 active rentals
  • Occupancy rate: 67% (peak July 77%)
  • Average daily rates: £144.56
  • Average monthly revenue: £2,132.81
  • Peak average monthly earnings: £2,606.77
  • Popular property type: 39% 1 bed / 31% 2 bed
  • Rental growth: 7% quarterly growth
  • Rental activity: 54% booked
  • Cancellation policies: Usually strict

Areas to consider are Bath, Clifton, Cabot Ward, Cotham Ward, Downend, Windmill Hill Ward, Ashley Ward, Bishopston Ward, Bradley Stoke, Westbury and Brislington.

Case studies

airbnb cornwall photo

9. Cornwall – High Demand

19,989 active rentals

  • Occupancy rate: 70% (peak August 97%)
  • Average daily rates: £133.50
  • Average monthly revenue: £1,974.82
  • Peak average monthly earnings: £3,001.73
  • Popular property type: 36% 2 bed / 26% 1 bed
  • Rental growth: 16% quarterly growth
  • Rental activity: 53% booked
  • Cancellation policies: Usually strict and super strict

The most popular nearby areas to run a holiday home include Newquay, St.Ives. Plymouth, Falmouth, St Austell, Bude Stratton, Colan, Looe, Wadebridge, Lands End and Marazion.

Read next: The Best Cities to Be an Airbnb Landlord.

Purchase our Airbnb management package every month to sit back and have your guests treated like royalty. We take off the cleaning, the reviews, check-in, check-out, and so much more all from 12% – we dare you to find cheaper.

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