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London Landlord Earns £12million Per Year Renting Out 881 Properties

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Toby France
Short-let expert, Toby has managed thousands of holiday lets in London and across the UK and has boosted their profitability on booking platforms like Airbnb and Booking.com. Co-founder of HelloGuest, Toby has more than a decade's worth of experience in the industry.

Meet the London Landlord, Who is the World’s Most Successful Airbnb Host

If you ever thought making a substantial amount of money through Airbnb was impossible, then one London landlord will prove you wrong.

Having made a staggering £11.9 million in one year by renting out 881 London properties, the mystery landlord has now been dubbed the most successful globally by analysis site AirDNA. The site has crowned the owner or company the highest-earning Airbnb landlord in the world.

More excitingly, this analysis has raised questions about how Airbnb’s business model has changed. The model, which started as a personal way to share your apartment, has now become a portal for management companies to turn over large sums of money.

AirDNA CEO Scott Shatford commented for the Telegraph that Airbnb is no longer a community just for individuals renting out their space or properties on their own… These numbers don’t show a multimillionaire sitting on a gold mine. These are businesses that have emerged in this new economy, with hundreds of employees, managing other people’s second homes.

Just like the mystery London landlord, analysis has shown that traditional property management firms operate as many as 1,000 listings, making up 35% of the platform’s listings currently.

What does this mean for regular hosts?

On average, the mystery Airbnb landlord earns £13,000 per property through short-letting per year. With average daily rates in London in 2023 of £184.84 and abiding by the 90-day rule, regular hosts can earn up to £16,000 per year – that’s if you tick every box.

It might be a bit worrying for regular, traditional hosts to compete against bigger management companies that know how Airbnb works, the algorithm, and how to maximise occupancy. This might push your listing down further in search results.

Rather than fear this change, why not move with it? Property management companies look after properties just like yours and ensure they do well on the platform. You should not view them as big, scary competitors or corporate sellouts.

They help owners like you take the stress out of holiday rentals by handling the cleaning and guests, just as you would rely on a company to manage your tenants if your space was being marketed as a traditional long-let.

These holiday let management companies only earn when they do and work on a commission-based structure, which means the bigger returns they deliver, the bigger the cut they can take. Learn more about their services.

How much could you earn in London on Airbnb?

  • Airbnb reports that typical British hosts earned £3,000 by renting rooms or homes for three monthly nights.
  • London is seventh on the list for the highest earnings for landlords, with an average income of £15,953 per year.

Find out for yourselfsee how much we could make you.


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