New live listings on Airbnb get a boost, which means you’re presented at the top of search results and seen by more potential guests. Great! But it’s not permanent. Once this initial boost passes and Airbnb has interested you, you’re left to do the hard work to get back to number one yourself. Let the competition begin.
The HelloGuest started with Veronica and me (Toby) as hosts on Airbnb ourselves. After our initial boost, we were frustrated by a lack of bookings. But over the years, we’ve gone through all the errors, made all the mistakes and learned the right way to earn Superhost status, sit on top of the rankings and earn a consistent, substantial income. So much so we now do it for hundreds of properties around the UK. View our locations.
You might have noticed that you never go beyond the first two pages when you’re on Google. Well, it works the same for Airbnb, too. And when you do appear on the first two pages, you’ll have no problem filling your booking calendar at any time of the year.
The Airbnb search engine is set on pre-defined rules that identify each event on your listing, either positive or negative.
The surefire way to be at the top of Airbnb is to be guest-focused, no matter how hard it might make life as a host.
Therefore, Airbnb will monitor how people react to your listing and mark you on KPIs like click-through rate, conversion rate, bounce rate, exit event, booking time, popularity, and more.
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After careful testing, years of experience, and research, HelloGuest can provide valuable expert help and techniques used in our professional Airbnb management service to get your listing number one.
Our first step when taking over your property is to ensure that your listing appears on relevant Airbnb searches. The answer is simple: excellent customer service and regularly updated listings make for top-appeared properties.
Airbnb’s ranking algorithm centres on hosts who provide ultimate experiences, so the happier your guests are, the higher you will rank. Learn about reviews.
That’s where we will come in; we will handle all guest communication, ensure high and consistent reviews, and run through your options for guests to book, for example, the ‘instant booking’ feature. See what we recommend.
We know exactly how to boost your listing, get a guest’s attention and convert them into a booking.
We need to tweak and ensure your availability is just right for a potential guest’s criteria to maximise your bookings.
Guests may also search with filters or a particular measure, so we must show off what’s available and where you’re based.
We have the data behind us to tell us what guests are looking for and the extras they love, so we make sure that we tick all the boxes and supply all the right amenities.
The age of your listing also works to gain Airbnb’s trust. With each successful checkout, you’ll become more and more credible.
And whilst you can do nothing to make your listing age faster and gain authority, you can offer shorter bookings to speed up the process.
Here are some of the things we might include in our service after our agreement with you, but they are easy things you can do yourself in the meantime to work the algorithm:
Your Airbnb listing will need constant and consistent work, including pricing optimisation to attract the right guest at the right time. Airbnb encourages hosts to make it more affordable for guests with limited budgets and expects you to change nightly prices, which will be rewarded with higher search rankings.
We recommend starting with a 20% lower fee than other properties offering the same amenities in your area – once the bookings start coming in and five-star reviews, you can increase the pricing.
Expert tip: Turn off Airbnb smart pricing.
Contact us today to beat your competitors and turn your property into a profitable business.
Toby is the number-cruncher and will be the man behind ensuring your Airbnb income is where it needs to be.
Being a natural extrovert and a go-getter, Veronica is a great communicator and is the face of HelloGuest.