Let’s face it, without a good pricing strategy, your short-let holiday rental will never truly be a success online – this is because pricing strategies in this market are an integral part of the Airbnb business model.
But we know many newbie Airbnb hosts might struggle to balance pricing functions: underselling and overselling. And the host is not always to blame when they don’t get this right – getting your Airbnb pricing strategy the first time can be difficult, and that’s where a professional property management company like us comes in.
Your holiday rental price must effectively define the maximum value of your listing – not only this – but it must also be appealing enough to attract the right kind of guest and customer.
In an ideal world, your pricing strategy will not undersell or oversell your property listing. For example, underpriced rates will lower the value of your listing, whereas overpriced rates often mean hosts lose out on potential guests.
Read on through our effective guide that helps hundreds of our hosts nail their Airbnb pricing strategy (and often on the first attempt).
Even though you’ve read and discovered the four different types of existing Airbnb pricing models, to reap the full benefits, hosts should answer some critical questions that will help them make the best choices for the future of their Airbnb business.
Whether you measure them monthly or annually, your financial and business goals play a crucial role in choosing a short-let strategy that benefits your business.
When you identify and consider your business goals, choosing an effective pricing strategy that makes sense for your long-term business success becomes very easy.
For example, a maximum fill rate strategy would be the most applicable option if your annual goal is to increase occupancy rates. Setting your nightly charges below average would attract more guests.
On the other hand, a maximum night rate or balanced Airbnb strategy might seem more beneficial if your annual business goal is not about the number of guests but profits. Learn more fundamentals about setting your price. Or use the button below to contact our property managers, who can for 12% increase your return on investment.
Our services operate from London but cover the most frequently visited, popular tourist destinations across England, Scotland and Wales. Discover our property rental portfolio to see the types of properties we work with, from individual private homes and holiday properties to multi-unit/apartment blocks.
Trusted Property Manager & Co-Founder
“I’ve worked with thousands of short-let properties and helped each and every business determine their business goals and achieve them.”
Support Manager & Co-Founder
Being a natural extrovert and a go-getter, Veronica is a great communicator and is the face of HelloGuest.