Whether we are conscious of it or not photographs play a significant part in many of our day-to-day buying decisions.
This is even more apparent in the online world, take the following as an example:
You visit eBay to buy a mobile phone and three sellers with the same rating are advertising an identical product for the same price. Out of the following who are you more likely to purchase from?
The one who has used:
- Professional photos supplied by the manufacturer.
- Photos that they have taken themselves; they have used their duvet cover as a backdrop and the photos are a bit dark and blurry.
- No photos at all.
Professional photos are likely to get the best results. The same principle applies when people are looking for holidays and comparing short-term let properties on websites such as Airbnb. The following outlines why professional photographs are so important to use within your Airbnb listings.
Potential guests will usually decide whether or not your property is in the running within seconds. When scanning through search results on Airbnb they will quickly compare properties, short-listing their favourites. Many are likely to right off a property based on the photographs alone, before they have even looked at the price and other details.
It is therefore important that you stand out from the competition (after all there is a lot) and show off your property to its full potential. A good photographer will have invested in top of the range equipment, such as cameras and lenses, this combined with their experience should create a result which is non-comparable to DIY photos.
Photos can help you to attract the type of guests that you would like to stay in your property. For example, if your property is ideal for families your photos should highlight key selling points such as outside spaces, cooking facilities, games as well as any child-friendly features.
If your property is more expensive than average this does not mean that you will not receive as many bookings, you just have to ensure that the photos reflect quality and pull in your target audience. This is down to what is in the photos as well as the quality of the photos themselves. If you have any interesting items such as pieces of art, unusual furniture or impressive technology that make your property stand out, a few close-ups will help to highlight these features. A professional photographer will have experience on what sells in regards to composition as well as the best angles and lighting. They will also be able to edit the photos afterwards to enhance them further.
If you want to come across as a professional landlord with experience in short-stay rentals your photographs need to ooze professionalism. Remember that your guests want to know that they will be safe and looked after.
In summary professional photographs can help you to stand out from your competition, attract your target audience and portray trust and professionalism.
When using a skilled photographer it is a good idea to ask them to provide you with a bank of images that you can use throughout the year.
For example when winter is approaching use images of your property with Christmas decorations and if applicable an open fire. The choice of flowers can also portray season, such as Daffodils in the springtime. It is important that you help potential guests to imagine themselves living in your space, this is something your photographer will be able to help with.
Also remember to keep your photos up to date; if you have a major revamp then it is important that you get your photos re-done.
Of course there is cost to consider when using a professional photographer but it is a valuable investment that should help to increase the profits of your short-term let. Consider how many additional nights rent would you need to make the investment worthwhile. Probably not that many…