How to Encourage Repeat Guests

Decorating

If you have a short let property it’s great when you receive a booking but what’s even better is when those guests return time and time again, as well as refer you onto their friends, family and co-workers.

The big question is how do you go about getting repeat business? It may seem obvious (and some things are!) but there are lots of areas that property owners often overlook. We have put together some tips to get you well on the way to ensuring that you are at the top of your guests’ list of places to stay.

Target Audience

The first thing you need to think about is whom you are trying to market your short let property to. For example, if you are charges are above average then that’s fine but you need to invest time and money into ensuring that you are providing your guests with a luxury experience. If you are looking to appeal to families then think about child safety and smaller details such as providing games.

Your target audience should also dictate the way in which you lay out your rooms, for example families would require a mix of single and double beds whereas a hen party may prefer all singles. If you are trying to appeal to a mix of people then buy versatile furniture, such as beds that can be easily moved around and pushed together.

Cleaning

Ensuring that your property is clean may sound obvious but this doesn’t just mean a quick scout around with the hoover in between guests. Instead you should be implementing a strict cleaning schedule that includes dusting, hovering, floor washing, bathroom cleaning as well as providing fresh linen and towels. Nothing should be left untouched, even those areas that you think that nobody will ever look (like behind the radiators!). Remember it can only take one person and one bad review to tarnish your good name.

Attention to Detail

If you really want to stand out from other short let properties then you really need to go that extra mile.

Before you let out your property make sure that you have lived in it yourself so that you can experience life as a guest and ensure that it is fully equipped for cooking, sleeping, sanitation and leisure. Ask yourself what would have made your experience better?

Some small touches that you may want to consider to give you an edge are books, magazines/newspapers, milk, bread, butters, conserves, scourers and washing-up liquid. It is also nice to include an information book on the property itself (such as how to work certain appliances) as well as details on what to do in the local area.

Essentials and Gifts

Leave a lasting impression on your guests and invest in some luxury shampoos, conditioners, body washes, body lotions and toilet roll. If you really want to stand out you could also consider leaving a gift for when your guests arrive at your property, such as champagne or a hamper.

Decoration

It is important that you keep your property looking fresh to avoid disappointment, as guests will expect to be presented with the same property that was advertised to them in the photos not a tired version of it. If considering a revamp think back to your target audience and the kind of décor that would satisfy them.

Meet and Greet

Ensure that your guests receive a truly personal experience by meeting them on arrival at your property. This way you can give them a guide around and explain things (like how to use the oven and shower) as well as answer any questions that they may have.

24/7 Support

Make sure that it is easy for your guests to contact you, especially in case of an emergency. Also ensure that you are prepared to quickly be able to deal with any faults with the property, such as if the oven or hot water stops working.

Follow-ups

Once guests vacate your property make sure that you contact them to follow-up on their stay and get that all-important feedback.

We hope the above suggestions help to get you to think about your own short let property and how you can increase repeat business. If time is not on your side and you require further expertise you could consider hiring a property management company who will take care of everything for you.